Pure Drip Apparel

For Pure Roots' apparel brand, Pure Drip, I led the design and production process from concept to launch. I selected the hoodie styles, collaborated closely with the printing warehouse to ensure each design met brand and quality standards, and directed a photoshoot to create engaging visuals for advertising across all channels. This project reflects my attention to detail, creativity, and commitment to delivering apparel that resonates with Pure Drip’s audience.